Brand Strategy Map

A Technical Blueprint for Your Shopify Brand

The Brand Strategy Map is for founder-led brands with existing Shopify stores who want more than mood boards — they need a technical plan to uncover gaps in the user experience and boost conversion across their storefront.

Over one focused week, I’ll audit your shop, review your visual assets, and design a practical map that shows how colors, typography, components, and layouts work together to support growth.

The result is a clear, actionable playbook you can share with designers, developers, or marketers so every decision stays on-brand and every customer journey feels seamless.

What You’ll Get in Your Brand Strategy Map

Over five business days, I’ll deliver a clear, practical framework for improving your store’s user experience, design consistency, and conversion potential.

Here’s what’s included:

Kickoff Call (60 min): We’ll discuss your goals, storefront challenges, and where you’re seeing friction in the customer journey.
UX & CRO Audit: A focused review of your Shopify theme, navigation, product pages, and checkout flow to identify usability gaps and conversion opportunities.
Visual Asset Assessment: Analysis of your logo files, color palette, typography, imagery, and reusable components for consistency and scalability.
Theme Architecture Review: Analysis of your theme structure, Liquid templates, and Online Store 2.0 sections to ensure a scalable, maintainable build.
Performance Audit: Page speed, Core Web Vitals, and render-blocking assets, with clear fixes to keep your store fast on desktop and mobile.
App Footprint Check: Evaluation of installed apps, scripts, and third-party code to identify slowdowns or conflicts — plus recommendations for leaner alternatives.
UX & Layout Best Practices: Suggestions for improving product page templates, collection layouts, and navigation patterns to boost usability and conversions.
Design System Alignment: Guidance on color, typography and component styles (buttons, cards, product blocks, banners) so your brand elements map cleanly into the theme.
Mobile Optimization: Recommendations for responsive breakpoints, tap targets, and image handling so your storefront performs as smoothly on phones as it does on desktop.
Implementation Roadmap: Priority fixes and next steps for designers or developers to apply immediately.
30-Minute Handoff Call: I’ll walk you through the map, explain key findings, and answer questions about putting it into practice.
Video Walkthrough: A recorded video where I explain my findings, highlight priority opportunities, and guide you through the next steps.